Metrics: Why Do You Tweet?

via ReadWriteWeb 073009:

eMarketer reports that, according to the “Consumer Internet Barometer,” the majority of Twitter users (42%) use the service to communicate with their friends. About 29% use Twitter to update their status, 26% to find news, and 21% for work-related reasons. Oddly, only 0.3% said that they use Twitter for fun. Significantly more women use Twitter to keep in touch with friends than men (48.4% vs. 33.6%). Besides this, though, there is little difference between how men and women use the service. About half of the survey respondents were introduced to the service by a friend or family member, and a third heard about Twitter from a co-worker.

… These numbers clearly show that users under 35 are far more comfortable with the idea of publicly broadcasting their status, while older users tend to have a slightly more utilitarian approach to the service. Read more